THE BRAND

Let the most recognized brand in travel work for you

Expedia, Inc. is the parent company of some of the world's leading travel companies. Together, these popular brands make Expedia, Inc. the largest online travel agency in the world, the third largest travel company in the US and the fourth largest travel company in the world. This powerful brand, massive buying power and the expertise of our Cruise Consultants give Expedia^® CruiseShipCenters^® a distinct competitive advantage. Our brand is widely recognized by customers and throughout the travel industry as a market leader.

Since 1987, Expedia CruiseShipCenters has focused on selling cruise vacations, the fastest growing segment of vacation travel. We also offer resort vacation packages, hosted tours, travel arrangements for onboard corporate meetings and incentives, as well as travel insurance.

Consumer Research

A 2007 survey by Sensus Research, found Expedia CruiseShipCenters was the leading travel company with consumers in 10 distinct categories.

Question: "Please rate your agreement with these statements about each the following brands. 7 means you agree strongly and 1 means you disagree strongly"

Results: Sub-set: Current Cruisers	Travel Co. A		Travel Co. B	Travel Co. C
Offer the widest range of cruise line options	4.8	5.3	3.9	4.1
Offer the widest range of cruise destinations	4.8	5.3	3.9	4.2
Best at explaining the benefits of difference cruise destinations	4.5	5.1	3.8	4.1
The market leader in cruise vacations	4.5	5.0	3.6	3.8
Most trustworthy travel planners	4.3	5.0	3.8	4.4
Provides the most hassle-free travel planning	4.4	5.0	4.0	4.4
Best at explaining differences among the various cruise lines	4.5	4.9	3.9	4.0
Offer the best deals / value for money	4.7	4.9	4.1	4.1
The most helpful and user-friendly website	4.6	4.7	4.0	4.0
The most conveniently located	4.2	4.7	4.3	4.6
Offer the lowest prices	4.8	4.4	4.0	3.9
*Mean scores based on those who recognize each brand + have cruised before ('current cruisers').