The Industry

The cruise industry continues to grow

The cruise industry continues to experience unprecedented growth. Since 1980, the industry has had an annual growth rate of eight to ten percent, almost twice the rate of tourism overall. This trend is forecasted to continue well into the 21st Century as more people are experiencing the magic of a cruise vacation for the first time.

To meet the growing demand from cruise travelers, cruise lines continue to invest billions of dollars into new and more innovative ships. Furthermore, cruising continues to expand in worldwide destinations including Europe, South America, Australia, Asia and the South Pacific. The demographics of the typical cruise customer are also changing. Cruising now encompasses every age group and lifestyle including families, singles, couples, honeymooners, "baby boomers" and seniors. In fact, the average age of cruise guests has dropped from age 50 in 1990 to approximately age 40.

Cruise customers now enjoy a great variety of choices; from resort casual to sophisticated luxury, a yacht-like experience to the grandeur of the biggest cruise ships ever built. Cruising offers something for everyone with a myriad of available onboard amenities, activities and entertainment. An expanding range of destinations means there is even more to see and do from beaches to shopping, architecture, cultural attractions, and other local points of interest. Because most cruise lines are "all-inclusive", cruising has become one of the most affordable vacations, making it even more appealing to a greater range of people.